The Vegan Activist Guide to
Strategic Communications Workshop

Thursday, July 25th , from 12:00 p.m. to 4:30 p.m. EST
at the National Animal Rights Conference,
Hilton Alexandria Mark Center, Washington, DC


Join us in Washington, DC, for this not-to-be-missed, free, hands-on workshop for vegan activists!

This workshop will equip you with skills to think strategically about your events, campaigns, and communications.

"People don’t act on information; they act on what they care about most." The presenters have distilled five core principles from behavioral, cognitive, and social science that you can apply to inspire others to adopt a vegan lifestyle. 

The objectives of this workshop are:

  • Learn how to develop a communication strategy to engage new audiences in veganism
  • Learn a science-driven approach to strategic communication for belief and behavior change
  • Through hands-on exercises that include games, worksheets, and role-playing, participants will experiment with these ideas for their work

Following the event, you will receive access to The Vegan Activist Guide to Strategic Communications!

Ann & Annie-OK

Ann Christiano is the Director for Public Interest Communications, Frank Karel Chair in Public Communications, and professor in the Department of Public Relations at the College of Journalism and Communications, University of Florida. Ann uses science-driven strategic communications and storytelling to foster positive social change.

Annie Neimand, Ph.D., is Research Director for the Center for Public Interest Communications at the College of Journalism and Communications, University of Florida. Annie is an expert in the science of social movements and works with social change organizations to apply those insights to their efforts.

More details will be provided upon registration.

- VegFund Activist Learning Series -

Join us for a lively learning opportunity to step up your activism!

Share your input using our hashtag #VegFundLearn
Hope to see you there!